SiO BEAUTY
Creative Direction, Brand Design
Head of all vision, conceptualization and execution of content for SiO Beauty. Working closely with the CEO and Founder, Gigi Howard to represent the brand's aesthetic from the ground up. Directing photoshoots and leading all creative efforts across the company from brand design to packaging, retail displays, social media, website design, digital marketing, product launch campaigns, and retail launch campaigns in Hy-Vee and CVS.
Creative Director: Jeeyon Choi
Photographer: Tom Corbett
Copywriter: Stephanie Huczar
MakeUp/Hair: Olga Postolachi
Prop Stylist: Kathleen Jerry, Erin Gray, Erin Swift
Stylist: Stacy Jones, Ryle Ferguson
Casting: Wilhelmina Models
Post Production: Ani Harutyunyan
Studio: Canoe Studios, JACK Studios NYC
