Color Street
Creative Direction, Brand Design
Color Street is a leading nail polish brand known for its innovative peel-and-stick nail strips. Head of Creative, with a 7-person team, driving growth by cutting ad costs across Meta and Google by over 50% while achieving 5–9x ROAS, guiding brand creative and organic social. Campaigns deliver one-of-a-kind, solution-driven strategies, balancing nails as the primary revenue driver with a range of other beauty products.
Creative Director: Jeeyon Choi
Videographer: Michael Gerard Reyes
Photographer: LJ Bell
MakeUp/Hair: Olga Postolachi
Stylist: Stacy Jones, Ryle Ferguson
Casting: Wilhelmina Models
Post Production: La Plume
Project Management: Katie Boyle
Social Media Chelsea Swaynos
Designers: Devayani Kumaran, Yuji Horibe, Hannah Amos, Bella Hwang
3D Animation: Jane Lee
