Color Street – Creative Director

COLOR STREET
Creative Direction, Brand Design

Color Street is a leading nail brand known for its innovative peel-and-stick manicure system. I led all digital and print creative, shaping brand output across campaigns, packaging, and marketing channels. Campaigns were built around the ease of on-the-go beauty for fast-paced city life, highlighting quick, mess-free applications and the ability to change looks effortlessly. These assets consistently outperformed prior creative in performance marketing testing, driving stronger engagement and conversion while reinforcing a clear, solution-driven brand.

We brought creative in-house from agency partners, enabling faster iteration, stronger creative control, and improved efficiency. Reducing acquisition costs by over 50% and achieving 5–9x ROAS across Meta and Google. All campaign production was sourced and executed in-house, from concept through final delivery.

Creative Director/Art Director: Jeeyon Choi
Videographer: Michael Gerard Reyes
Photographer: LJ Bell
Casting: Holly Corbett, Ford Models
MakeUp/Hair: Olga Postolachi
Video Editting: Jeeyon Choi, Michael Gerard Reyes
Project Management: Katie Boyle
Social Media: Chelsea Swaynos
Designers: Devayani Kumaran, Yuji Horibe, Hannah Amos, Bella Hwang
3D Animation: Jane Lee

Redesigned and relaunched Shopify site (March 2026), improving navigation, streamlining the customer journey, and optimizing checkout to drive higher conversion.

Designed PDP assets with clear, digestible messaging to improve product understanding and enhance the overall shopping experience.

Led art direction for weekly in-house shoots, producing cohesive visuals used across PDP and PLP (collection) pages to support clear product storytelling and a unified brand aesthetic.

Directed CGI motion for new collections, unifying visuals and narrative into a high-impact campaign that drove top engagement.